Export guide

This export guide explains the most important aspects of developing your export capabilities, from researching new markets to working with agents and distributors.  

Export guide (TRANZ/Corbis)

 

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Starting to export

If you have had success in the New Zealand market your business may have the potential to succeed internationally. Read More

Planning your export financing

How well you manage your finances will be an important factor in determining your success as an exporter. Read More

Identify and research your target market

Good market research will pay a large part in determining the success or failure of your export activities. Read More

Sizing up competitors

To compete effectively abroad you need to thoroughly research and understand your overseas competitors and their products. Read More

Research and planning

To give your overseas venture the best chance of success you need to research and develop an export business plan. Read More

Managing risk

Export marketing

Marketing overseas requires familiarity with the culture of a new market, and most likely new approaches and tactics. Read More

Selling overseas

Selling is a vital skill whether you are selling domestically or overseas. However, when exporting you may be limited to brief visits to an overseas country. Read More

Freight and logistics

Exporting for most companies, with the exception of service providers and certain ICT companies, involves the cost-effective movement of goods across borders, usually over long distances. Read More

Cultural and language differences

Working overseas will bring with it some cultural challenges. New language, customs and ways of doing business are things you will need to consider before you enter a new country. Read More

Corporate social responsibility

Corporate social responsibility (CSR) refers to an organisation's commitment to operating in an ethical way that takes into account profit, and people and planet. Read More

Conventions, regulations and treaties

There are a number of international treaties and negotiations that may affect your exporting activities. Read More

Intellectual property

Intellectual property (IP) can be a vital asset for your business and may provide you with a distinct advantage over your competitors. It is important to make every effort to protect your intellectual property assets from misuse. Read More

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