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Improve your customer focus

The Manufacturing+ programme may be able to help your business better understand what it offers to customers, and help you ensure your products meet customer needs.

Improve your customer focus

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Manufacturing+ uses a value creation model to help businesses:

  • think in a more customer-oriented way
  • define what their core attributes and skills are
  • identify strengths and weaknesses of your business
  • benchmark against other successful businesses
  • learn how to market their attributes and target customers better.

The model can be applied to any business seeking to understand its customers better, not just manufacturers.

The Manufacturing+ strategy document, available for download below, outlines the overall value creation model.

New Zealand Trade and Enterprise (NZTE), in conjunction with other business partners, also offers selected high-growth companies the opportunity to participate in Manufacturing+ workshops to help them achieve peak performance.

Selected companies may also be eligible for these more intensive in-house training sessions to help them embed Manufacturing+ principles into their business.

Find out more

If you are interested in finding out more about Manufacturing+, or would like to be considered for future inclusion in Manufacturing+ workshops:

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