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About NZTE
- What we do
  - Country strategies
- How to access NZTE programmes and services
- What businesses say about us
- Our people
  - Our ministers
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  - Senior management
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  - International market managers
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  - New Zealand corporate directors
  - Trade commissioners
    - Americas trade commissioners
    - Australia and the Pacific trade commissioners
    - Europe, the Middle East and Africa trade commissioners
    - North Asia trade commissioners
    - South and Southeast Asia trade commissioners
- Careers at NZTE
- Our history
- How NZTE works with MFAT
- NZTE partner websites
- Our corporate documents
- New Zealand offices
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  - Australia and the Pacific
  - Europe, the Middle East and Africa
  - North America
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  - South and Southeast Asia
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About this site
- About this site
- Terms of use
- Privacy policy
- Accessibility
- Site map
- Help using NZTE website tools
- Doing business with New Zealand
Access International Networks
- Join the Beachheads programme
  - Which businesses should be in Beachheads?
  - Benefits of the Beachheads programme
  - Beachhead locations and advisory boards
    - China Beachhead
    - Europe Beachhead
      - Europe Beachhead Advisory Board
    - India Beachhead
      - India Beachhead Advisory Board
    - Japan Beachhead
      - Japan Beachhead Advisory Board
    - Middle East Beachhead
      - Middle East Beachhead Advisory Board
    - North America Beachhead
      - North America Beachhead Advisory Board
    - South America Beachhead
      - South America Beachhead Advisory Board
    - Southeast Asia Beachhead
      - Southeast Asia Beachhead Advisory Board
  - The New Zealand Beachhead Advisory Board
- Fast track entry into Australia
- Access business leads in Australia
- Explore opportunities in growth industries
  - Growth industries
    - Biotechnology and agricultural technology
    - Creative industries
    - Information and communication technologies
    - Food and beverage
    - Specialised manufacturing
    - Wood, building and interiors
    - Education
    - Consultancy services
    - Tourism
  - New global business trends
    - Healthcare
      - Focus on Health
    - Sustainability
    - Lifestyles of health and sustainability
    - Cleantech
    - Halal
- Get further assistance in offshore markets
- Developing New Zealand's regions
  - Northland
  - Auckland
  - Waikato
  - Bay of Plenty
  - Tairawhiti-East Coast
  - Hawke's Bay
  - Taranaki
  - Wanganui and Manawatu
  - Wellington
  - Nelson, Tasman and Marlborough
  - West Coast
  - Canterbury
  - Otago
  - Southland
  - Chatham Islands
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Contact us
Develop Knowledge and Expertise
- Business mentoring services
- Business training services
- Export guide
  - Starting to export
    - Why export?
    - Are you ready to export?
    - Exporting services
  - Planning your export finance
    - Can you make any money?
    - Make sure you have the finance
    - Finance, tax and terms of trade
    - Getting paid
  - Identify and research your target market
    - Identify your target market
    - How to do export market research
  - Sizing up competitors
    - Understanding your competitors
    - Sources of information on competitors
    - Competing in an international market
  - Research and planning
    - Your export business plan
    - Human resources
    - Understanding your business
  - Managing risk
    - Types of risks for exporters
    - Can you deliver?
    - Managing potential risk
    - Managing risks associated with manufactured products
    - Disputes
    - Competition (antitrust) Law
    - Crime and Fraud
    - Customer support
  - Export marketing
    - Create an export marketing plan
    - Branding and design
    - Choosing a promotions approach
  - Selling overseas
    - Planning your business pitch
    - Delivering your pitch
    - Attending trade shows and promotions
    - Sales and pricing
    - Online sales
  - Ways of entering a new market
    - Choosing market entry strategies
    - Direct and indirect exporting
    - Exporting online
    - Establishing an overseas office
    - Manufacturing overseas
    - Working with agents and distributors
    - Strategic alliances and joint ventures
    - Licensing, franchising and royalties
    - Working relationships
  - Freight and logistics
    - Incoterms glossary
    - Export documentation
    - Cargo and transportation insurance
    - Determine your logistics
    - Using freight forwarders
    - Packaging and labelling
  - Cultural and language differences
    - Understanding differences in culture
    - Visiting an overseas country
    - Using interpreters and translators
    - Cultural factors when negotiating
  - Corporate social responsibility
    - Becoming a responsible exporter
  - Conventions, regulations and treaties
    - International agreements, treaties and conventions
    - National and regional standards and regulations
  - Intellectual property
    - Protecting your intellectual property (IP)
    - Confidentiality
  - Export guide
- Find major projects in New Zealand and Australia
- Better by Design
- Brand Partner programme
- Improve your business productivity
- Create more value in your business
- Investment Ready Guide
  - Do you really need finance
    - Non-finance options for growing your business
    - First step finance options for growing your business
  - Before approaching investors
    - Develop a business plan
    - Sharing control of your business
    - Understanding debt and equity financing
    - Get advice from your business network
    - Understand the types of investors
    - Stages of investment
  - Preparing for an investor
    - Preperation checklist
    - Do you have a desirable business?
    - What an investor wants to know
    - Structuring the deal and confidentiality
    - Assessing an investor
    - Investment ready checklist
  - Making your presentation
    - Planning your presentation
    - Delivering your presentation
  - Valuing your business
    - Negotiating a value for your business
    - How due diligence works
  - Investment resources
    - Business development services
    - Glossary of financial terms
    - Investment Ready Guide downloads
- Sustainability guide for exporters
  - Sustainable innovation
  - People power
  - Corporate Social Responsibility (CSR)
  - Create a sustainable supply chain
  - Supply chain transparency and benchmarking
  - Credibility, certification and ecolabels
  - The business of waste
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Events
- Rugby World Cup 2011
- New Zealand International Business Awards
  - Award Finalists, 2012
    - Best business operating internationally – under $10m
    - Best business – $10m to $50m
    - Best business – over $50m
    - Best Use of Research and Development in International Business
    - Best Commercialisation of Intellectual Property in International Business
    - Best Use of Design in International Business
    - Most Innovative Business Model in International Business
    - Emerging Leader in International Business
    - Outstanding Leader in International Business
  - Press Release - General Categories 2012
  - Press Release - Leadership Finalists 2012
  - Event Information/Where to Buy Tickets
  - Judging the 2012 Awards
  - Awards partners 2012
  - Categories and rules
  - Award winners, 2010
    - Judges’ Supreme Award
    - Best business under $10m
    - Best business $10m to $50m
    - Best business over $50m
    - Best use of research and development
    - Best use of intellectual property
    - Best use of design
    - Most innovative approach
    - Emerging leader
    - Outstanding leader
  - Award finalists, 2010
    - Best business under $10m
    - Best business – $10m to $50m
    - Best business – over $50m
    - Best use of research and development
    - Best use of IP
    - Best use of design
    - Most innovative approach
    - Emerging leader
    - Outstanding leader
  - Award winners, 2009
    - Judges’ Supreme Award
    - Best business under $10m
    - Best business $10m to $50m
    - Best business over $50m
    - Most innovative approach to business
    - Best use of design in business
    - Best use of intellectual property
    - Best use of research and development
    - Emerging international business leader
    - Outstanding international business leader
    - Winners photos
    - Winners Gallery
- Shanghai Expo 2010
  - Putting the pavilion together
  - The Expo effect
  - Telling the New Zealand story
  - Opening day at the Expo
  - National Day at the World Expo
  - Shanghai Expo photo gallery
- Louis Vuitton Trophy
  - Bruno Troublé on our marine industry
  - Competing on and off the water
  - Virtual Eye on the race
- NZTE event sponsorship
- Suggest an event
- World Food Moscow 2012
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Explore Export Markets
- Export intelligence
- Market research by industry
  - Biotechnology and agritechnology
  - Creative industries
  - Education
  - Food and beverage
  - Information and communication technologies
  - Services
  - Specialised manufacturing
  - Wood, building and interiors
- Australia/Pacific
  - Doing business in Australia
    - Australia country brief
    - How to do market research on Australia
    - How-to guide to doing business in Australia
    - Perceptions of New Zealand in Australia
    - Australia export intelligence
    - Case studies: New Zealand businesses in Australia
  - Doing business in Fiji
    - Fiji country brief
  - Doing business in French Polynesia
    - French Polynesia country brief
  - Doing business in New Caledonia
    - New Caledonia country brief
- North America
  - Doing business in Canada
    - Canada country brief
    - Canada export intelligence
  - Doing business in Mexico
    - How to prepare for Mexico
      - What you need to know before visiting
      - How to research the market
    - Operational solutions
      - Understanding location options
      - Setting up local offices
      - Using communications technology
      - How to get products from A to B
      - Remuneration of staff
    - Finance and legal solutions
    - Solutions for communication and relationships
    - Culture and language solutions
    - Manufacturing solutions
      - Pros and cons of manufacturing in Mexico
      - Choosing a location for your factory
      - Choosing a manufacturing model
    - Sales and marketing solutions
    - Mexico country brief
    - Mexico export intelligence
  - Doing business in the United States
    - United States country brief
    - How to do market research on the United States
    - United States export intelligence
- South America
  - Doing business in Argentina
    - Argentina country brief
  - Doing business in Brazil
    - Brazil country brief
  - Doing business in Chile
    - Chile country brief
    - Chile export intelligence
  - Doing business in Peru
    - Peru country brief
    - Peru export intelligence
  - Doing business in Uruguay
    - Uruguay country brief
- Europe
  - Doing business in Belgium
    - Belgium country brief
    - Belgium export intelligence
  - Doing business in France
    - France country brief
    - France export intelligence
  - Doing business in Germany
    - Germany country brief
    - Costs of setting up an office in Hamburg
    - Germany export intelligence
  - Doing business in Ireland
    - Ireland country brief
    - Ireland export intelligence
  - Doing business in Italy
    - Italy country brief
    - Italy export intelligence
  - Doing business in Netherlands
    - Netherlands country brief
    - The Netherlands export intelligence
  - Doing business in Russia
    - Russia country brief
    - Russia export intelligence
  - Doing business in Spain
    - Spain country brief
    - Spain export intelligence
    - Exporter Credit Guide for Spain
  - Doing business in Switzerland
    - Switzerland country brief
    - Switzerland export intelligence
  - Doing business in the Nordics (Denmark, Sweden, Norway, Finland)
    - The Nordic region brief
    - The Nordics export intelligence
  - Doing business in the United Kingdom
    - United Kingdom country brief
    - United Kingdom export intelligence
- Middle East and Africa
  - Doing business in Egypt
    - Egypt country brief
  - Doing business in Iran
    - Iran country brief
  - Doing business in Oman
    - Oman country brief
  - Doing business in Pakistan
    - Pakistan country brief
  - Doing business in Saudi Arabia
    - Saudi Arabia country brief
  - Doing business in South Africa
    - South Africa country brief
    - Exporter credit guide for South Africa
  - Doing business in the United Arab Emirates (UAE)
    - United Arab Emirates country brief
    - United Arab Emirates export intelligence
    - Dubai Station Service Package
  - Doing business in Turkey
    - Turkey country brief
- North Asia
  - Doing business in China
    - How to prepare for China
      - Opportunities and challenges
      - Are you ready for China?
      - What you need to know before visiting
      - Online guides to China
      - How to research the market
      - Using and managing consultants
      - About the China-NZ Free Trade Agreement
      - Kiwi lessons
    - Culture and language solutions
      - How to deal with language differences
      - Dealing with culture and business protocols
      - Business etiquette
      - Using interpreters and translators
      - Kiwi lessons
    - Solutions for communication and relationships
      - Building and maintaining relationships
      - How to negotiate
      - Managing business meetings
      - How to deal with government and authorities
      - Kiwi lessons
    - Operational solutions
      - Understanding location options
      - New Zealand Central Shanghai
      - Setting up local offices
      - Using communications technology
      - How to get products from A to B
      - How to lease and buy business premises
      - How to hire staff
      - Remuneration of staff
      - Training executive and vocational staff
      - Kiwi lessons
    - Finance and legal solutions
      - Resolving commercial disputes efficiently
      - Finding a good lawyer
      - Protecting your intellectual property
      - Dealing with corruption
      - Taxes and tax incentives
      - Meeting accounting and auditing requirements
      - Getting paid for your products and services
      - Repatriating your profits
      - Doing due diligence and avoiding scams
      - Corporate social responsibility
      - Kiwi lessons
    - Manufacturing solutions
      - Pros and cons of manufacturing in China
      - Choosing a manufacturer for your product
      - Choosing a location for your factory
      - Choosing a manufacturing model
      - Kiwi lessons
    - Sales and marketing solutions
      - How to set prices
      - How to identify your target market
      - How to check out the competition
      - How to differentiate your product in China
      - How to create and market brands
      - How to advertise and use the media
      - Attending trade events and promotions
      - How to use agents
      - How to use distributors
      - Exporting directly into China
      - Dealing with Customs and other regulations
      - Meeting labelling and product requirements
      - Kiwi lessons
    - Additional resources
      - Perceptions of New Zealand in China and Japan
      - Specialist directory - Guangzhou
      - Specialist directory - Shanghai
      - Specialist directory - Beijing
      - Navigating China - PDF
      - Successful business models for New Zealand companies in China
      - Building a sustainable competitive advantage: Spotlight on China
  - Doing business in Hong Kong
    - How to prepare for Hong Kong
      - What you need to know before visiting
      - How to research the market
      - Using and managing consultants
    - Operational solutions
    - Finance and legal solutions
    - Solutions for communication and relationships
    - Culture and language solutions
    - Sales and marketing solutions
    - Hong Kong economy brief
    - Hong Kong export intelligence
  - Doing business in Japan
    - Japan country brief
    - Japan export intelligence
  - Doing business in South Korea
    - South Korea country brief
    - Perceptions of New Zealand in South Korea, 2008
    - South Korea export intelligence
  - Doing business in Taiwan
    - Taiwan economy brief
    - Taiwan export intelligence
- South and Southeast Asia
  - Doing business in Brunei
    - Brunei country brief
    - Brunei export intelligence
  - Doing business in India
    - The NZ Inc India Strategy: Opening doors to India
      - NZ Inc India Strategy
    - Guides and reports
      - India Business Guide
      - Exporter credit guide for India
      - Insights from Synovate
      - India Country Brief
    - Latest industry factsheets
      - India Agritech Factsheet
      - India Cleantech Factsheet
    - Case studies
      - CTC Aviation: Taking trade to the sky
      - Hamilton Jet
      - Medtech Global
      - Pipfruit New Zealand
      - Vista Entertainment Solutions
      - Redesign
      - ASR Limited
      - WG-ST Limited-Partnerships lead to building success
    - Useful links and resources
      - Accelerating Innovation with Indian Engineering
      - A Closer Look at India
      - India’s Urban Awakening
      - Building a sustainable competitive advantage: Spotlight on India
      - India New Zealand Business Council
      - Asia New Zealand Foundation
      - Starting a business in India
      - The Indian tax system
      - Tariffs in India
      - Q+A: Tim Groser interview transcript
    - NZTE's India experts
      - Trade Commissioner, New Delhi
      - Trade Commissioner, Mumbai
      - International Market Manager, India
    - Perceptions of New Zealand in India
    - India export intelligence
  - Doing business in Indonesia
    - Indonesia country brief
    - Indonesia export intelligence
    - How to prepare for Indonesia
      - What you need to know before visiting
      - How to research the market
    - Operational solutions
      - Understanding location options
      - Setting up local offices
      - Using communications technology
      - How to get products from A to B
      - How to hire staff
    - Finance and legal solutions
    - Solutions for communication and relationships
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    - Culture and language solutions
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    - Manufacturing solutions
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    - Sales and marketing solutions
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  - Doing business in Malaysia
    - Malaysia country brief
    - Malaysia export intelligence
    - How to prepare for Malaysia
      - What you need to know before visiting
      - How to research the market
    - Operational solutions
      - Understanding location options
      - Setting up local offices
      - Using communications technology
      - How to get products from A to B
      - How to hire staff
    - Finance and legal solutions
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    - Solutions for communication and relationships
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    - Culture and language solutions
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    - Manufacturing solutions
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    - Sales and marketing solutions
  - Doing business in Philippines
    - Philippines country brief
    - The Philippines export intelligence
    - How to prepare for the Philippines
      - How to research the market
      - What you need to know before visiting
    - Operational solutions
    - Finance and legal solutions
    - Solutions for communication and relationships
    - Culture and language solutions
    - Manufacturing solutions
    - Sales and marketing solutions
  - Doing business in Singapore
    - Singapore country brief
    - Singapore export intelligence
    - How to prepare for Singapore
      - What you need to know before visiting
      - How to research the market
    - Operational solutions
      - Understanding location options
      - Setting up local offices
      - Using communications technology
      - How to get products from A to B
      - How to hire staff
    - Finance and legal solutions
    - Solutions for communication and relationships
    - Culture and language solutions
    - Manufacturing solutions
    - Sales and marketing solutions
  - Doing business in Sri Lanka
    - Sri Lanka country brief
    - Sri Lanka export intelligence
  - Doing business in Thailand
    - Thailand country brief
    - Thailand export intelligence
    - How to prepare for Thailand
      - What you need to know before visiting
      - How to research the market
      - Using and managing consultants
    - Operational solutions
      - Understanding location options
      - Setting up local offices
      - Using communications technology
      - How to get products from A to B
      - How to hire staff
      - Remuneration of staff
    - Finance and legal solutions
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    - Solutions for communication and relationships
    - Culture and language solutions
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    - Manufacturing solutions
    - Sales and marketing solutions
  - Doing business in Vietnam
    - Vietnam country brief
    - Vietnam export intelligence
    - How to prepare for Vietnam
      - What you need to know before visiting
      - How to research the market
    - Operational solutions
      - Understanding location options
      - Setting up local offices
      - Using communications technology
      - How to get products from A to B
      - How to hire staff
      - Remuneration of staff
    - Finance and legal solutions
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    - Solutions for communication and relationships
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    - Culture and language solutions
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    - Manufacturing solutions
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    - Sales and marketing solutions
- Compare Countries
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Features and Commentary
- Success stories
- Features
  - Going global
  - Building business
  - Our economy
    - New Zealand exports 1910 - 2010
  - World business trends
- Commentary
- In brief
- Case studies
- NZTE blogs
Find Funding Assistance
- International Growth Fund
- Red Meat Sector Market Development Contestable Fund
- Australia New Zealand Biotechnology Partnership Fund
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Get Ready to Export
- Starting to export
  - Starting to export guides
  - Are you ready to export?
- Starting a business
  - Guides to starting a business
  - Join a business incubator
  - E-business Guide: take your business online
Press Room
- NZTE press releases
  - Leadership finalists in 2012 NZ International Business Awards named
  - Finalists in 2012 New Zealand International Business Awards named
- Media enquiries
- NZTE comment
- NZTE in the news
- Linking policy
- Beehive press releases and speeches
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About NZTE

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