In August 2006 the Taskforce presented its findings in the report Smart Food, Cool Beverage: New Zealand’s Future in the Food and Beverage Sector.
The Government’s response to the report in July 2007 focused on key themes of collaboration, protecting core capability and transformation through the development of new products and markets.
At the same time, additional funds were allocated to NZTE to implement a programme of expanded in-market assistance which currently includes:
- Increased support of the New Zealand presence at selected international food and beverage trade fair events.
- Support of the aquaculture industry through funding of the market development component of the national aquaculture strategy.
- Support of the horticulture industry in funding a market development strategy toward its $10 billion by 2020 vision.
- Support of the meat industry in investigations of emerging market opportunities.
- Support of the wine industry in identifying and developing a super premium positioning strategy.
Most of the work is focused on projects and trade events in North America, Japan and China.
These key markets represent New Zealand’s first, third and fourth largest food and beverage export markets respectively and are collectively worth more than NZ$5.869 billion per annum.
To find out more about the work of the Food and Beverage Taskforce:
- Contact Katherine Fippard, Programme Manager - Food and Beverage Taskforce, or your NZTE account manager, if you already have one
- Find food and beverage related market research in the Explore Export Markets section of this site
- Check out our Events section for information on upcoming events relating to Food and Hotel China, Foodex Japan and the National Restaurant Association Show
In addition to the downloads below, the following background documents to the recommendations of the Food and Beverage Taskforce are also available on request:
- Recommendations to the New Zealand Food and Beverage Industry,
Coriolis Research, November 2005
- Mapping the Structure of the New Zealand Food and Beverage Industry, Coriolis Research, November 2005
- A study into the level of Value-Added Products of the New Zealand Food and Beverage Exports, Professor Ray Winger, Massey University, 2005
Please contact Louise Golder at NZTE if you would like to receive a copy.
