Entry into the Path to Market programme is by invitation only. Invited groups of companies from selected industries are provided with a structured and supportive programme that helps them develop a robust export strategy for the Australian market.
Path to Market is targeted at companies either new to exporting or who have export experience but wish to enter markets where they have previously not operated.
The three main parts of the programme are:
- Export training and advice, including market and regulatory information, customised for the chosen industry that the participating companies operate in.
- Assessment of each company’s sales pitch by a "dragons den" style panel that provides feedback on sales pitch and presentations, market entry strategy, and evaluation of packaging and promotional material.
- A programme in Australia that is specifically targeted to the participating companies. This can include attendance at a trade event, presentations from industry experts, and networking opportunities.
Since the 2006 launch of the Path to Market programme, 10 groups of companies have participated. They were:
- Food and beverage companies to Sydney in September 2006
- ICT companies to Sydney in May 2007
- Manufacturing companies to Melbourne in May 2007
- Food and beverage companies to Sydney in September 2007
- Natural products companies to Hong Kong in November 2007
- ICT companies to Sydney in May 2008
- Food and beverage companies to Sydney in July 2008
- Food processing companies to Australia in August 2008
- Food and beverage companies to Melbourne in September 2008
- AgriTech companies to Victoria, Australia in February 2009.
The Path to Market programme won a “Vero Excellence in Business Support” Award in 2008.
Video: Path to Market
