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Hawke's Bay

Economic development agency Venture Hawke's Bay is supported by New Zealand Trade and Enterprise (NZTE) and local councils to implement the Hawke’s Bay regional economic development strategy. Venture Hawke's Bay is a business unit of Hawke’s Bay Regional Council, and has a particular focus on the development of innovation and productivity to support exports from the region.

The Hawke’s Bay regional economic strategy aims to make the region renowned for its natural and urban environments, with unsurpassed opportunities for business and living. The strategy is driven by four growth themes, of which “Value-Added Agriculture and Food” and “Productivity Building” are particularly relevant for economic development.

NZTE has awarded regional funding under both the Major Regional Initiative funding and Regional Strategy Fund to help build regional capability in major export industries in Hawke’s Bay.

The Apple Futures project is a major regional initiative that aims to achieve production of ultra low residue fruit. Projects funded from the Regional Strategy Fund are focused on creating business models for SMEs, bringing companies together to share innovative ways of bringing design into productivity building. Hawke’s Bay Regional Council contracts with NZTE to administer the Regional Strategy Fund.