Pricing for export
Export pricing is different to New Zealand domestic pricing. When doing your research consider the following issues:
- save time by using indicative pricing
- aim to charge what the market will bear
- have a pricing policy that is in line with competitors
- don’t set prices too low - it’s not easy to increase them
- to finalise pricing you need to know your domestic costs, delivery and in-market support costs
- if you are selling from a website, don’t undercut your stockists or licensed suppliers in the market
- consider the costs of discounts you may need to offer to win business
Pricing a product
It makes sense to calculate both from the New Zealand and the market end. Both calculations require a series of mark-ups or margins which can be determined by researching the market and observing different prices for similar products.
Don’t base your price on a low exchange rate but look at the trends.
Quoting in New Zealand dollars involves least risk but is often not possible. For markets with weak currencies, choose a stable alternative and obtain forward exchange cover from your bank.
