Sales and marketing
In this section you will find step-by-step guides and checklists to help your business successfully market your products and services to customers offshore and draw up agreements that provide a framework and safeguards for a variety of selling arrangements.
When exporters sell to a distributor or an original equipment manufacturer they may need to draw up a sales contract or specify conditions of sale.
Selling on consignment is risky and leaves exporters open to exploitation - drawing up a robust consignment agreement can provide protection.
Sample credit application and credit agreement forms show limited liability companies what information is required when organising credit.
Trade fairs are an extremely effective marketing activity for selling to highly targeted audiences with purchasing power.
Establishing a presence in the United States market is a major undertaking. Before going ahead, consider other strategies for marketing and supporting US customers.
When an exporter is drawing up terms of trade to cover an export contract, a range of issues should be considered.
Franchise agreements are drawn up when one company wishes to grant another company a franchise to operate a business.
Considerable thought and planning goes into preparing winning presentations for potential clients.
Pricing is critical to export success and should be addressed early on when developing an export plan. If a product or service is not price competitive, exporters may need to rethink their strategy.
There are many factors for choosing a supplier and a Request for Tender should address a range of criteria including price and quality.
