An investor is seriously looking at providing capital and you are at the sharp end of negotiations. Now you need to work out what your company is worth. And the investor needs to examine your business (due diligence) to check there are no nasty surprises and to work out what they think your company is worth.
Establishing what your business is worth can be difficult for you and the investor. It’s subjective and sometimes a point of tension. This section will help you understand the valuation process.