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Supply chain transparency and benchmarking

Failure to protect your intellectual property (IP) rights risks your profits and the sustainability of your supply chain, as counterfeit products can hijack parts of your distribution network.

Not protecting your IP:

  • allows others to profit from your research, development and innovation 
  • undermines the sustainable properties of your brand,  particularly when products are produced using inferior materials or questionable working conditions
IP and sustainability (TRANZ/corbis)

Supply chain transparency is an important way to tackle this. Sustainable businesses need to know exactly how their suppliers and distributors run their businesses, and make this information available to their customers as far as possible.

Monitoring you supply chain using appropriate environmental and ethical certification schemes helps with this, and also provides access to the premium markets attached to them.

Sustainable transport and logistics

Today an increasing number of products and services are distributed online. But this is not without environmental cost, as well as risks from service breakdowns.

Traditional air and sea transport is a major consumer of limited fossil fuels and cause of greenhouse gas emissions. As such it is becoming more susceptible to sudden cost increases and possible breakdowns.

You can protect your supply chain by co-operating with couriers and transporters on initiatives like:

  • consolidating shipments to avoid wasted vehicle space this may require a system where customers order earlier
  • ensuring transport routes are the most efficient possible using Global Positioning Systems, electronic vehicle monitoring and online route finding
  • analysing the efficiency of your transport network considering production and distribution locations and their transport links to major markets
  • upgrading vehicles to more fuel-efficient models where possible and/or encouraging partners to do likewise
  • switch road shipments to rail wherever possible

Contracts with transporters can include clauses covering these issues.

Benchmarking

A number of organisations provide benchmarking tools. These help you identify performance gaps in your business so you can target these areas for improvement. These tools are a powerful way to ensure your business remains at the cutting edge and competes well with others in its sector. 

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