Do business better in China
China is an exciting place to do business. Since the signing of the China-NZ Free Trade Agreement in 2008, New Zealand exports to China have grown by 135 percent from NZ$2.3 billion (YE October 2008) to NZ$5.9 billion(YE December 2011). It is now New Zealand's second largest trading partner and export market.
New Zealand businesses succeeding in the market are focused, committed and know their market inside out.
When you want to do business in China, it is important you learn from those with in-depth market experience so any gaps in knowledge and understanding don't turn into stumbling blocks.
To help you prepare for doing business in China and succeed, NZTE has introduced China Business Training. The training is designed to help New Zealand businesses and business people:
- understand the market, and how the Government and business in China operates
- navigate language barriers, cultural difference and regional variations
- build and maintain business relationships
- work within the Chinese legal, financial and management structures
Use the links below to learn about the training and how to register.
Who is the training for?
New Zealand businesses venturing into or already doing business in China will benefit from the vast knowledge and insights shared throughout the training programme.
This training is suitable for management, operational or administration staff dealing with your business or clients from China.
How is the training structured?
New Zealand Trade and Enterprise's China Business Training includes:
- scheduled training - delivered in a two day programme separated into four half-day modules allowing participants to attend the modules most relevant to them
- custom training - delivered according to company-specific sector or issue. This format allows participants to select the scheduled module(s) most appropriate to their needs.
What does the scheduled training cover?
The four training modules (see below) cover a comprehensive range of business topics.
Module 1: China Readiness - market dynamics, culture,
demographics, political environment
This module helps you make the China decision with insights into market dynamics, culture, demographics and the political environment. It covers how to go about researching the market, adapting products and services, brand management, and sales and marketing in China.
Module 2: Market Entry Strategy - business structures,
agents / distributors, negotiation
Having decided to enter the China market, learn about the different modes of entry (including via Hong Kong and Taiwan), legal and management structures, China's government priorities, business negotiation and meeting protocol.
Module 3: Operations - HR, manufacturing, research and
This module covers human resources essentials: recruitment, remuneration, labour law, performance management, manufacturing in China, and conducting R&D in China.
Module 4: Operations - finance, legal, risk,
Module 4 focuses on China's legal, financial and tax system as well as business risk in China, how they are developing, how you can prepare your company, and what to expect on the ground in China. The risk section includes the ever-popular intellectual property (IP) risks, and the steps you can take to protect your IP. To close off the series we discuss developing a China strategy for your company.
Module 5: Marketing / branding / media
This module helps you understand the China market and how you can use marketing, branding and the media to be successful there.
Module 6: Entry mode
What type of legal entity in China is best for my business? This module helps you decide whether you need a Representative Office (RO), Wholly Owned Foreign Enterprise (WOFE), a Foreign Invested Commercial Enterprise (FICE), Joint Venture (JV) or agent/distributor arrangement.
Module 7: Human resources
This module helps you understand the human resource complexities in China from the expat or local hire decision, to tax and social benefits costs.
Module 8: Governance
This module helps you understand the complexities of governance issues in China and how to handle them.
View more details on what is covered in each module
When and where is the training?
China business training courses are organised throughout the country. See the training calendar to find a location near you.
What does it cost?
Companies are eligible to participate in Scheduled Training at the cost of only $50 per person per day. However, as class size is limited, priority will be given to NZTE customers.
How do I register for the training?
Get more information on upcoming courses and how to register for them here.
What other participants say the course
"Enjoyable, helpful, practical, explains and demystifies complex issues of a different culture." - Scott Technology Ltd.
"An excellent overview that challenges the way we do things." - RTL
"Having a context (cultural, historical, political) on the first day made the communication and protocol details much more coherent and applicable - I will definitely use what I have learnt here!" - Ministry of Foreign Affairs and Trade
"Great course! It's the little things that count so Don't Assume!" - Talleys Group Ltd.
"Fantastic session. Am going away with much newfound knowledge on how to understand China and its people, and how to do business in China." - Natural Products NZ
"I learnt so much. It really exceeded my expectations" - PWC
"I have done a few courses over the last 20 years and I would rate this as one of the most informative and well delivered." - NZNP