Market research

Agribusiness

New Zealand's temperate climate, natural environment and disease-free animal populations make it ideally suited to the pastoral farming system.

Aviation

The aviation industry is one of the largest manufacturing and services subsectors in New Zealand with conservatively forecasts expecting revenue growth to $14.7 billion in 2015 with exports of $6.2 billion.

Biotechnology

New Zealand produces internationally significant scientific research, with core strengths in the areas of human health research, agriculture, and forestry, among others.

Clean technology

Clean technology encompasses a range of world changing technologies that take advantage of renewable materials and energy sources.

Creative, film and TV

New Zealand creative industries have achieved box-office and award success through films such as The Lord of the Rings trilogy, King Kong and most recently The Hobbit.

Food and beverage

The food and beverage industry is the lynchpin of New Zealand's economy. As a high export commodity earner for New Zealand, it is a strong contributor towards a positive trade balance.

Health

New Zealand is known for its expertise in medical technologies, which are developed at the convergence of life sciences, technology and engineering disciplines.

High value manufacturing

Manufacturing globally is increasingly complex. The modern manufacturing product cycle now includes functions from market research to distribution, branding and after-sales service, through to end-of-life disposal.

ICT

Information and communication technology (ICT) companies are among the highest achievers in New Zealand business.

Services

New Zealand consulting services available to international clients include agriculture, communications, economic development, education and training, emergency and disaster relief, energy and power services.

Wine

Once small and family-based, the New Zealand wine industry has grown and today is technologically advanced, producing a wide variety of distinctive, clean, character-filled wines.

How to research a market

Whether you’re planning to enter your first market, or your fifth, good research is a critical step in your preparation for export success.