Starting to export
To help your business get ready to export, we've provided a range of information, support and references to other government resources.
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Getting ready to export
If your business has enjoyed success in the New Zealand market, you may have the potential to succeed internationally.
Planning your export financing
How well you manage your finances will be an important factor in determining your success as an exporter.
Identify your target market
Structured market research will help you decide which international market(s) are best suited to your product or service.
Sizing up competitors
To compete effectively abroad you need to thoroughly research and understand your overseas competitors and their products.
Research and planning
To give your overseas venture the best chance of success, you need to research and develop an export business plan.
Managing risk
Exporting brings unique risks, but good planning can help you avoid many before they become a problem.
Export marketing
Marketing overseas requires new approaches and tactics.
Selling overseas
Selling is a vital skill whether you are selling domestically or overseas.
Ways to enter a new market
There are a variety of ways to enter an overseas market, and your strategy may require you to use more than one.
Freight and logistics
The movement of goods across borders requires careful planning.
Cultural and language differences
New language, customs and ways of doing business are things you will need to consider before you enter a new country.
Corporate social responsibility
Taking into account profit, people and the planet.
Conventions, regulations and treaties
There are a number of international treaties and negotiations that may affect your exporting activities.
Intellectual property
From patents to trademarks, there are a number of options for protecting your assets.
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