In this section, you will find a country brief with an economic overview and highlighted business opportunities, and market research in key areas of focus for New Zealand companies doing business in Germany.
Germany country brief
Germany is the political and economic leader of Europe. It owes much of its present prosperity to trade.
With more than 82 million people who enjoy a high standard of living, Germany is a lucrative but price-conscious market.
Germany is New Zealand’s second largest European trade partner behind the United Kingdom. It’s a major market for New Zealand lamb, casein, venison, dairy products, apples and kiwifruit, with exports of wool, fish and machinery also in demand. Germans generally regard New Zealand as a green and clean haven.
Country resources
