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European brands assessed

HAMBURG: A study undertaken by the US consultancy Interbrand on the Best Retail Brands 2009 in Europe list the respective brand value of the companies.

Brand value in billion Euro

1    H&M, Sweden, 11,125
2    Carrefour, France, 9,523
3    Ikea, Sweden, 7,373
4    Tesco, Great Britain, 5,502
5    Zara, Spain, 4,469
6    Marks & Spencer, Great Britain, 4,197
7    Aldi, Germany, 3,348
8    Boots, Great Britain, 1,961

Brand value is a possible indication of which companies are going to strengthen their positions during the economic crisis.

For more information contact Kirsten Gosch, Business Development Manager - ICT, New Zealand Trade and Enterprise (NZTE), Hamburg, Germany.

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