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Heineken will bet for the Mexican market in 2011

MEXICO CITY: During the World Economic Forum in Davos, the president of Heineken, Jean-Francois van Boxmeer declared that Mexico and Brazil are potential markets for the brand, where beer stills is a market niche.

He also mentioned that there is space for growth in the United States, the most important market in the world, followed by emerging markets such as Latin America.

Source: Excelsior

For more information contact:

Yulia Nunez

Business Development Associate, Mexico

Email: yulia.nunez@nzte.govt.nz

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