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Market for higher priced wines in US in 'dead space'

NEW YORK: The United States wine market continues to show evidence of ongoing price pressure, especially as warehouses try to clear out inventory to make way for new vintage wines.

Retail newsletters promote deeply discounted wines on a daily basis, many of which are well-established high-end brands.

A report by the Wine Division of Silicon Valley Bank called the fourth quarter of 2008 "the worst Q4 in memory for the fine wine business," adding that for all United States wine purchases "price points below $35 are selling, but wines between $50 and $125 are in a 'dead space'".

Source: Forbes.com

For more information contact:

Dana Johanson

Business Development Manager - Wine, New York

Email: dana.johanson@nzte.govt.nz

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