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US household products brand debuts recycled packaging

NEW YORK: Seventh Generation, a leading brand of non-toxic household and personal care product in the United States, has debuted new packaging featuring 96 percent post-consumer recycled (PCR) content, reports the Sustainable Food News.

The new packaging is constructed of resin derived from recycled milk jugs and other plastic bottles and represents a quantum leap over the 25 percent recycled content typically found in plastic packaging.

These bottles are made from HDPE (#2) plastic instead of PETE (#1) because manufacturing HPDE resin produces 42 percent less greenhouse gas emissions than PETE.

According to the company, if every household replaced just one virgin plastic 25 oz. bottle of dish liquid with Seventh Generation's 96 percent PCR bottle, America would save over 8.6 million pounds of plastic and prevent the release of more than 23.5 million pounds of greenhouse gases.

Source: Sustainable Food News

For more information contact:

Tina Dustdar

Business Development Manager

Email: tina.dustdar@nzte.govt.nz

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