NEW YORK: More than half of United States shoppers are buying store-brand products as the recession curtails spending, according to United States based group The Food Institute.
Citing the United States Private Label Manufacturers Association’s (PLMA) survey, the Institute said that 52 percent of the respondents claimed that they were buying store-brand products ‘frequently’, with 51 percent saying that they were now ‘more aware’ of store brands than they were a year ago.
One-third of the consumers surveyed said they were buying more store brands now compared to a year ago, with 45 percent of younger consumers buying more store brands.
The survey also found that 53 percent of women surveyed were now ‘more aware’ of store brands, compared with 47 percent of men.
“Growth of grocery store brands can be attributed to the years retailers spent upgrading their products to make them more competitive, including improved packaging and innovating through creative product concept rather than simply imitating brand names,” the Institute said.
The Food Institute is a United States non-profit organisation founded in 1928 and is formally know as The American Institute of Food Distribution.
Source: The Food Institute Report
