Home > Explore Export Markets > Export intelligence > Wine boxes going premium in UK
LONDON: Wine producer Constellation Europe is launching Hardy’s Nottage Hill Cabernet Shiraz 2007 and Chardonnay 2008 in 2.25 litre boxes at a recommended retail price of £19.99 (NZ$45).
Penetration for wine boxes in the United Kingdom has remained at 10 percent for many years. If this works then Constellation will roll out the format for other premium wines
Source: NZTE
Business Development Manager, New Zealand Trade and Enterprise (NZTE), London, United Kingdom
Email: andrew.easdale@nzte.govt.nz
4 November 2009
Back to Top
Access an economic overview of the UK, along with highlighted business opportunities and market research.
FIND OUT MORE
For new and more experienced exporters, the Export guide covers a range of topics from market research and managing risk to working with agents and distributors.
Read about Kiwi companies exploring new markets, and get business insights from New Zealand and around the world.