“The removal of wine duty coupled with the aspiration of Hong Kongers for a trendy lifestyle has led to wines being an integral part of daily life. Together with key supermarket retailers offering discounts on multi-bottle purchases, the average price per bottle of wine has further dropped by 4 percent compared to 2008,” managing director of The Nielsen Company in Hong Kong Oliver Rust said.
“In 2009, we have seen an obvious price polarisation within the wine category with a stronger skew towards wines priced below HK$130 per bottle. This segment has outgrown premium wines in the past year with its volumes increasing 21 percent.”
According to Nielsen, Hong Kong’s wine growth in 2009 was driven predominantly by red wine from Australia and the US, which grew by 16 percent in volume over 2008.
White wine ranked second, growing at 12 percent over 2008, with the most popular products coming from New Zealand and Chile.
Nielsen’s research also noted an emerging trend of wine being purchased for consumption during the Chinese festive seasons.
Source: The Nielsen Company
