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Egypt country brief

Egypt is strategically located at the cross roads of the Middle East and North Africa and is close to Europe.

Egypt's economy has diversified beyond its traditional agriculture base, with the oil and gas, consumer goods and pharmaceutical goods industries all contributing significantly to the country’s economy. Tourism is Egypt’s largest foreign exchange earner.

Getting your product into market

Red tape can impede business in Egypt, including delays in clearing goods through customs, arbitrary decision-making, high market entry costs and a generally unresponsive commercial court system.

Import licences are needed for some products.

Finished goods imported for retail sale must have the product’s country of origin, the producer’s name and product description in Arabic clearly visible on the packaging. All food products imports are subject to strict packing and labelling rules.

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Logistics

The main international airport, Cairo International, is well served by major European and Middle Eastern carriers.

Opportunities

  • Food and beverage sector opportunities continue to expand in Egypt on the back of strong population and economic growth.
  • New Zealand is increasingly becoming an attractive destination for tertiary education, with education agents establishing links with New Zealand universities for graduate and post graduate courses.

View on pyramids from Cairo. (iStock)

Challenges

  • An unpredictable clutter of rules and regulations can cause confusion.
  • Unfamiliar processes and bureaucratic procedures make business comparatively slow in Egypt.

Cultural and business tips

  • New Zealanders travelling to Egypt for work need an entry visa which must be obtained prior to arrival.
  • Business in Egypt is personal, therefore developing strong and positive personal relationships is essential.
  • The official language of Egypt is Arabic. Most business people speak English or have an English speaking employee.

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