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South Africa country brief

South Africa is Africa’s largest economy and in December 2010, became an official member of the BRICS (Brazil, Russia, India, China and South Africa) at the invitation of China and other BRIC countries.

A friendly relationship has been maintained between South Africa and New Zealand since the end of apartheid.

The presence of approximately 50,000 South African residents in New Zealand and common interests between the two countries (i.e. sports) helps maintain an active relationship. South African expatriates provide opportunities to New Zealand businesses through their links and networks in their former home.

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Sector Opportunities

Agritech

South Africa essentially has a dual agricultural economy, comprising of a well-developed commercial sector and a predominantly subsistence-orientated sector in the rural areas. New Zealand is perceived as a market leader in animal health, fencing, genetics, pasture cultivars and pasture management.

Consultancy

Opportunities exist in, but not exclusively to, training of public service workers, trade and investment, privatisation, restructuring, tourism, aquaculture and fisheries. Tourism is a major growth sector, with the government placing great hopes on the industry for continued job creation.

Engineering and Construction

The growth observed in the construction sector (i.e. the upgrade of the country’s ageing rail infrastructure and the Gautrain Rapid Rail link) is expected to continue in upcoming years. Major projects include construction of power stations to increase the country’s capacity and meet soaring electricity demand.

Cape Town waterfront

Oil and Gas

High value niche components and expertise used to construct refineries is produced on a small scale in New Zealand, and highly sought after in other major countries. South Africa is utilising its abundance of potential energy sources. New Zealand has world class expertise and technology in these fields and there is potential for cooperation, particularly in the field of geothermal and wind energy.

Marine

For New Zealand companies, opportunities exist for manufacturing components (i.e. motors, resin, and winches) as South Africa imports the majority of its components. South African importers and end-users have also expressed interest in joint ventures as they value New Zealand’s speciality products, technology and expertise.

Food and Beverage

A challenging manufacturing environment coupled with consumers’ demand for premium brands means; there are opportunities for New Zealand to provide high quality products and food solutions

Pharmaceuticals

The New Zealand pharmaceutical industry puts a high priority on research and development. Finished products have the potential to be well positioned in the private sector, while high quality bio-extracts can be utilised in the production of generics.

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