The United States is New Zealand’s second largest export market. For New Zealand exporters, it is a good market for a wide range of quality imported product. However, exporters should not approach the United States as a single market - different regions have different tastes (the difference is particularly pronounced between east and west and north and south).
It is often easier and more effective to segment the market by region and assess which region has the best consumer profile for your product or service.
This guide covers a range of practical and efficient tools you can use to find the information quickly and at little cost. It includes a practical introduction to using internet research and online search engines, and links to online resources specifically relevant to exporting.
