China offers important strategic opportunities for New Zealand companies. As New Zealand’s third largest bilateral trading partner and fourth largest export market for goods, China is already vitally important to New Zealand’s economy. In the last ten years New Zealand exports to China have increased almost 200 percent a year.
The free trade agreement between New Zealand and China, signed in 2008, liberalises trade in goods and services, improves the business environment and promotes cooperation between the two countries in a broad range of economic areas.
In this section, you will find a country brief with an economic overview and highlighted business opportunities, and market research in key areas of focus for New Zealand companies doing business in China.
This section also includes information about some of New Zealand Trade and Enterprise’s initiatives to promote New Zealand business activity in China.
For a comprehensive, multimedia-rich guide to doing business in China and information about the free trade agreement, see NZTE’s Navigating China website.
China country brief
Economic reforms and the opening up of China to the outside world have transformed Chinese society. For New Zealand businesses this transformation provides unprecedented opportunities.
Exports to China have traditionally been primary sector products such as wool, dairy, meat, seafood and wood. A new trend is New Zealand high-tech products entering the Chinese market.
Country resources