The findings are based on a mix of qualitative and quantitative market research. The report examines Singapore consumer and retailer responses generally, followed by a specific focus on food and beverage and the home appliances market.
The research findings show that the majority of Singaporean consumers understand the term ‘sustainability’ in terms of environmental friendliness. Companies making sustainability claims will need to demonstrate their commitment to activities such as energy efficiency, recyclable packaging etc.
Singaporean consumers are looking for products that can combine these attributes as well as offering value for money.
For an executive summary of the market research, click on the PDF link below.
