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Sales and marketing solutions

Both Hanoi and Ho Chi Minh City now have a number of excellent marketing companies who can assist with the development of a strategy. Most employ foreign trained expats as designers and client managers.

Newspaper and television advertising is expensive but FM radio (which is new) is not. Cinemas are very popular with the young Vietnamese. Cinema advertising is new and modestly priced.

Exporting directly into the Vietnamese market

Direct marketing will be difficult in Vietnam. Issues of language and labelling requirements will make it very complex. Credit card usage is low. Controls on foreign exchange might make payments difficult.

Useful information and contacts

Vietnam Chamber of Commerce and Industry
Vietnam B2B
Vietnam Trade Fair 
Vietnam Importers.com 
 
Get general advice on exporting directly into offshore markets in the Export guide

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Dealing with Customs and other regulations

The Government has taken significant steps to streamline customs procedures and cut the red tape that entangles exporters and importers alike. Licensing of importing companies has been liberalised. Private companies can now apply for their own import and export licences.

To look up current and phased tariff rates for Vietnam under the ASEAN-Australia-New Zealand Free Trade Area use the tariff finder

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Meeting labelling and product requirements

Labelling requirements are based on the type of goods. Labels for simple unprocessed food must contain:

  • quantity
  • production date
  • expiry date.

Labels for processed food must contain:

  • quantity
  • production date
  • expiry date
  • composition or quantified composition
  • information, warning of safety and hygiene
  • instructions on preservation and use.

Labels for food ingredients must contain:

  • quantity
  • production date
  • expiry date
  • quantified composition
  • instructions on use, preservation.

The United States Department of Agriculture has published an unofficial translation of Vietnam’s labelling requirements. 

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Further information

For general advice on sales and marketing in offshore markets go to the Export guide.

Topics covered include:

(Additional sources used on this page: Deloitte Touche Tohmatsu)

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