The research sought to identify whether there were business models that appeared to increase the likelihood of success, and to provide role models for other SMEs so that they can aspire to successfully create Australasian businesses.
Case studies
The case studies completed as part of the research provide insight to the experiences of five firms who have entered the Australian market. Each presents a unique story of the difficulties and successes experienced.
> Global Career Link
> Charlie's Trading Company
> Fronde Systems
> KEA Campers
> Revera
> Molemap
Research summary
The research undertaken found a lot of consistency among the SMEs who participated. The findings are summarised below.
> Key predictors of success
> Choosing the right business model