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Australia market entry options

New Zealand exporters are changing how they establish a presence in the Australian market. In the past the preference has been to use an agent or distributor with regular or irregular market visits.

Now an increasing number of New Zealand exporters are investigating establishing some form of physical presence in the market.

There is no single solution that fits all needs. Exporters should speak to professional advisors who have a trans-Tasman presence and understand the legal and tax implications on both sides of the Tasman.

Issues New Zealand exporters need to consider when discussing entry options with their legal and accountancy professional include:

  • business structure options
  • staffing
  • taxation, fees and other costs
  • regulations
  • intellectual property
  • insurance
  • banking
  • distribution
  • repatriation of profits
  • auditing.

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Structures

Tax and legal consequences should be carefully considered carefully before choosing a structure. Options include:

  • sole trader
  • partnerships
  • company or corporation 
  • joint ventures
  • trusts.

Grants

The Australian federal and state governments provide a variety of grants and programmes that are accessible to New Zealand companies with a physical presence in the Australian market. Examples include:

  • Commercial Emerging Technologies (COMET) – 125 percent tax concession for research and development
  • Commercial Ready Grants programme
  • Victorian Government – industry or region specific assistance
  • New South Wales – industry or region specific assistance.

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