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Spain country brief

Spain has the fifth largest economy within the EU and the twelfth largest in the world.  Key industries include automobile manufacturing, construction, food and beverage products, leather goods and tourism. 

Spain is the world’s third largest recipient of foreign tourists.

The trade and economic relationship between Spain and New Zealand is continuing to develop and in 2010 it was our 29th largest trading partner.

New Zealand’s top exports to Spain are fruit, seafood, meat, yachts and marine equipment and timber.  Spain is New Zealand’s third largest export market for kiwifruit.

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Opportunities

  • More than 51 million tourists visit Spain a year. As a result there is high demand in the hotel, restaurant and institutional (HRI) sector for high-value and consumer-ready products.
  • Opportunities exist to diversify and increase the range of New Zealand seafood exports including new species, higher added-value and chilled products, especially aimed at the HRI sector.
  • New Zealand has increased its profile in Spain as a result of good performances in international sporting events. Outdoor apparel and sports gear manufacturers should take advantage of this and investigate opportunities.
  • New Zealand has an excellent reputation in the marine sector. The America’s Cup held in Valencia in 2007 presents fantastic opportunities for New Zealand marine companies to build brands and markets.
  • Spain has the second largest sheep and cattle numbers in the EU. It also has large pig, goat, poultry and beef industries. A number of New Zealand agritech products are already exported to Spain and there is scope for more.

Challenges

  • Spanish importing is quite fragmented. Be careful when giving exclusive national distribution deals without first establishing whether your distributor has a solid national network.

Cultural and business tips

  • New Zealand citizens visiting Spain are exempt from a temporary entrance visa for visits not exceeding 90 days. You must not plan to undertake any work in Spain.
  • Spanish people prefer one-on-one personal contact, so at least one visit to Spain will probably be necessary to secure business.
  • Business meetings are usually followed by a meal (lunch or dinner) to cement the relationship.

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