According to Rural News Online, Synlait’s new $100 million infant formula plant was officially opened on 22 November by Trade Minister Tim Groser, while at the same time the first baby formula product, ‘Pure Canterbury’, was launched.
Synlait’s 51% owner, Chinese company Bright Dairy, is also its first customer and will sell the New Zealand manufactured product for about $80 a can.
Originally quoted in Rural News Online, Synlait Milk’s chief executive John Penno explains how premium is paving the way,
“What we are finding is there’s premiums available for products from this part of the world and it’s all about the trust that’s provided when you make and finish a product here when it goes into the market sealed,” says Dr John Penno. “If it’s got all the good things about New Zealand sealed up in a can, they’re prepared to pay premiums for that and that’s something you can’t take away.”
The plant is the largest baby formula maker in the Southern Hemisphere and Synlait general manager Neil Betteridge says it’s also the most sophisticated.
Read the full article here.
