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Research reports in this section cover topics in the creative industries.
Research items are categorised by more specific subject matter below, and the countries of focus are indicated for each item.
1 November 2006
Hong Kong is a regional publishing centre, backed by a highly developed printing industry, with many major international publishers active in the market.
Available for: Hong Kong
1 January 2006
This guide covers essentials of apparel industry exporting, and features market profiles of seven of New Zealand’s key apparel and textile markets.
Available for: Australia, France, Hong Kong, Italy, Japan, United Kingdom, United States
1 March 2006
The mainstream sports apparel and footwear market is highly competitive, and New Zealand companies may have more success targeting niche markets.
Available for: Australia
1 February 2006
Australia is New Zealand’s largest export market for fashion, and opportunities exist in designer and a range of other niche apparel segments.
1 October 2007
Most growth has been at the luxury brand and low-cost ends of the market, while the middle market is consolidating as sales decline.
Available for: United Kingdom
4 March 2006
New Zealand-made and licensed products have been successful in the premium specialty sector, but new entrants will need price or technology selling points.
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