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F&B sustainability report for the United States: October 2009

Sustainability is growing in importance as a market driver in some of New Zealand's food and beverage export markets. The following is a summary of the October 2009 quarterly report for New Zealand business people, highlighting sustainability trends and issues in the United States. 

News

  • Sales of organic and natural grocery items grew 4.6 percent to US$18.3 billion during the year ended June 13, The Wall Street Journal reports. Market research firm SPINS says overall organic food and beverage sales increased 15.8 percent last year to reach US$22.9 billion, ending a string of years with 20 percent plus sales growth. 
  • A new initiative seeks to establish global standards to deal with increasing pollution of rivers and declines in fresh-water wildlife species. The World Wildlife Fund has received a four-year US$1 million grant from cleaning products company JohnsonDiversey to support the initiative and the Global Water Roundtable. The roundtable aims to bring together stakeholders from government, science and industry to evaluate and establish a clear set of standards and a certification system for efficient water use.
  • Aquamantra says it has introduced the first 100 percent biodegradable, recyclable, compostable (non-PLA) plastic bottle. The California-based company says its water bottle completely biodegrades into organic material within 250 days.
  • Coca-Cola Enterprises says it will reduce its carbon footprint by 15 percent by 2020 as part of its “Commitment 2020” programme. The Atlanta-based company’s areas of focus are: energy conservation and climate change, water stewardship, sustainable packaging and recycling,  product portfolio and well-being, and diverse and inclusive culture.

Trends

  • A “Know your Farmer, Know your Food” programme has been launched by the United States Department of Agriculture. The US$65 million programme aims to connect children to the sources of their food and to help develop local and regional food systems and spur economic opportunity. It is also aims to reduce resources used to transport food domestically.

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