Looking ahead positive factors include:
- new product development from OEM/ODM projects
- increasing local demand
- better international awareness and recognition of Taiwanese ICT brands.
- Forecasts for 2009 indicate a possible recovery, but more time will be needed to regain high growth.
Leading market segments include:
- information software
- computer software
- embedded software
- network communications
- data network equipment
- mobile phone
- PDAs.
The digital content industry is a key area of focus for the Taiwan government. It is supporting leading-edge growth industries following the maturity of much of its ICT industry.
Getting your product into market
Visits to Taiwan are essential to understand the competitive environment and to build relationships with potential partners. Timing your visit to coincide with a trade fair can help develop your network quickly and bring some good insights.
Longer term it is important to maintain good relationships with local partners and networks to keep up to date with market trends and developments. It is advisable to seek advice on intellectual property protection.
There are three different types of channels:
- Business-to-business (B2B) components it is recommended that components suppliers conduct business direct with the end-users
- B2B finished products companies are recommended to provide finished products through experienced local agents or distributors
- Business to customer (B2C) finished products here it is advisable to work through an experienced local agent or distributor with strong channels to market and after sales service.
For the OEM/ODM industry, it is critical to understand:
- where your product should be positioned in the market
- your product’s competitive advantages
- industry trends and where new product opportunities are
- the critical importance of maintaining a consistent supply of products.
Taiwan is well positioned as a gateway to China not just because of common cultures, languages and blood ties. Importantly, Taiwanese investment and commercialisation skills have contributed a lot to the development of the mainland’s ICT industry.
Regulations
Imports of ICT-related products are not restricted by quantity. However, in some cases, products should be tested, approved and certified by the appropriate authorities prior to import.
There are no import duties for software-related products. Tariffs are based on the Harmonised System (HS Code)/CCC Code (Commodity Classification of the Republic of China Code).
Opportunities
- New Zealand Trade and Enterprise sees particular opportunity for New Zealand digital content companies in Taiwan. New Zealand's creativity and technical ability is recognised as complementary to Taiwanese capability.
- E-learning companies are dealing directly with the end-users. New Zealand companies should communicate with the local leading e-learning providers for potential collaboration opportunities.
- Mobile applications companies in Taiwan have established good distribution channels through local telecom carriers and mobile phone manufacturers. It is advisable for New Zealand companies to work through an experienced mobile applications company.
Download the full Market Profile for ICT in Taiwan for more detail, including key contacts and useful websites.
