List of access keys Homepage Site Map Search ContactUs Skip to main content

Information and communications technology market in Thailand

Thailand’s information and communications technology (ICT) market is one of the fastest growing in Southeast Asia. With a population of over 60 million and penetration of mobile and internet services continuing to grow, Thailand has become an attractive ICT market.

As Thailand becomes increasingly affluent, and disposable incomes grow, expenditure on ICT products is rising. However, Thailand’s ICT market faces challenges as it enters a period of liberalisation.

Communications is the largest sub-sector in the ICT market. Internet penetration is one of the highest in the region and huge price reductions have produced a rapid shift to broadband, particularly in Bangkok and metropolitan areas.

Get the full report

PDF available for download

The mobile penetration growth rate is one of the highest in the region. Mobile-to-mobile non-voice services are an emerging business opportunity for operators allowing them to increase revenue by providing customised products.

Regulations

There are no government restrictions on foreign investment in ICT with the government allowing investors to have 100 percent ownership. The initial investment capital for companies is a minimum of 3 million Baht.

Opportunities

Thailand is entering the global digital content marketplace and has a competitive advantage due to the experienced and affordable people working in animation, games development, digital video production, post-production, web site design, special effects and e-learning services. New Zealand animation software is well known in the local industry and New Zealand participation is encouraged.
Electronic payments using smart card technology is a strong new trend in retail. Opportunities include: retail, petrol stations, mobile payments and banking and loyalty card programmes.
Thailand is one of the leading medical tourism destinations in Southeast Asia. Private hospitals have adopted relatively sophisticated technology to improve the quality of services.