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In this section, you will find a country brief with an economic overview and highlighted business opportunities, and market research in key areas of focus for New Zealand companies doing business in the United States.
The United States is the world’s richest economy. It has dominance in high technology and a skilled and educated labour market.
Regional growth is predominantly in the southwest (California, Arizona, New Mexico, Texas, Nevada, Utah and Colorado) and in Florida. Growth sectors include defence and aerospace, software and high technology, biotechnology, and services.
Get a better understanding of key trends, opportunities and regulatory issues with our industry-specific market research for the United States. Research items are updated as market developments occur, and new items are added as opportunities arise.
The following is a summary of the January 2010 quarterly report highlighting sustainability trends and issues in the United States.
Market research firm SPINS says overall organic food and beverage sales increased 15.8 percent last year to reach US$22.9 billion, ending a string of years with 20 percent plus sales growth.
US consumers are demanding more from organic food products; they are increasingly looking at pushing the boundaries of sustainability.
The USA is the world’s largest producer and consumer of environmental technologies and products. Green buildings, energy efficiency, clean transportation and renewable energy are the focus of government.
The following is a summary of the April 2009 quarterly report for New Zealand business people, highlighting sustainability trends and issues in the United States.
The aviation sector is large and diverse and requires high value solutions for aircraft from engines to carpets, airport technologies and aviation training.
The “buy local” continues to grow; nutrition and philosophy-driven food choices will influence menus in 2009, according to a report.
References to locally grown food continue to appear in media; the FDA has proposed to regulate food products from genetically engineered animals.
The U.S. market is mature and there are no guarantees of securing distribution, but it presents many attractive opportunities for New Zealand wine exporters.
New Zealand is seen as a world-leading producer of niche, healthy and organic products, but United States market entry requires significant dedication and resources.
Equipment and accessories manufacturers should capitalise on their New Zealand origins in this regionally segmented market.
The United States is one of the top markets for New Zealand agritech products, including meat meal, machinery, seed and animal health products.
This guide covers the set of regulations with which New Zealand F&B exporters must comply to ensure entry of their goods to the United States.
New Zealand is unable to compete on price with traditional varieties in the U.S. market, but very high-end flowers have a growing market.
This guide covers essentials of apparel industry exporting, and features market profiles of seven of New Zealand’s key apparel and textile markets.
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