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Sales and marketing solutions

Discover the keys to making your brand a success in the Chinese market.

How to set prices

An introduction to factors that affect pricing in China.

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How to identify your target market

Get a start on creating a regional focus for your products.

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How to check out the competition

An outline of how to survey rivals in your industry.

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How to differentiate your product in China

Find out how to make your product stand out in China.

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How to create and market brands

Understand the value of brand equity in the Chinese market.

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How to advertise and use the media

A quick primer on the Chinese media landscape.

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Attending trade events and promotions

Get ideas for exhibiting at Chinese trade fairs.

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How to use agents

Understand the essentials for engaging local agents.

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How to use distributors

A quick guide to signing up and managing distributors.

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Exporting directly into China

Explore the pros and cons of a do-it-yourself approach.

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Dealing with Customs and other regulations

Learn about Customs and other regulations in China.

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Meeting labelling and product requirements

Get to know the special rules for food products in China.

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Kiwi lessons

New Zealand companies share their experiences of getting ready for the Chinese market.

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