The signing of the Economic Cooperation Framework Agreement (ECFA) between China and Taiwan in July 2010 is aimed at bringing about greater Cross-Strait trade liberalisation and the Taiwan government also sees it as a step towards expanded trade relations with other trading partners.
Tax
A five percent sales tax applies to all products, local and imported.
Logistics
Regular transit flights to Taipei are available on China Airlines (through Brisbane) and Singapore Airlines, Cathay Pacific, Thai Airways and Malaysian Airlines through their respective home bases.
Tasman Orient Line has a direct service between New Zealand and Taiwan. Several companies offer trans-shipment services including Bridge Line, COSCO, FESCO, New Zealand Unit Express, Maersk Sealand and NYK Line Taipei.
Opportunities
- There is strong growth in the demand for food that is believed to contribute to good health, including the demand for organic food.
- New Zealand continues to enjoy a positive image in Taiwan as a safe destination, providing quality education. New Zealand’s value for money is also recognised at the secondary school level.
- The nutraceuticals and natural products markets in Taiwan are strong and growing steadily. The main consumers are aged between 35 and 40.
- New timber standards have opened up construction opportunities for radiata pine. There are also opportunities for niche value-added timber applications.
- Alliances between New Zealand and Taiwan biotechnology companies can draw on complementary strengths. Sectors targeted by Taiwan are floriculture, aquaculture, animal vaccines, bio-pesticides, post-harvest handling and storage, gene therapy, protein purification and diagnostics.
Cultural and business tips
- New Zealand passport holders can visit Taiwan and stay for up to 90 days without applying for a visitor visa.
- Business culture has strong hierarchical and family influences, especially in the important small and medium size business sector.
- Relationships are central to success in Taiwan. Take time to become well acquainted with your business partners.
- Business cards are essential - if possible arrange to have your name in Chinese printed on the back.
- “Time is money”. Generally Taiwanese are accustomed to quicker response times than are common in New Zealand. They expect quick decision-making and action.
