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Culture and language solutions

While English is the primary language in Singapore, if you want to establish a long-term business in-market you need to consider having bilingual staff.

You should not view all local ethnic segments as the same. Chinese, Malays, Indians and Eurasians form the four dominant ethnic groups.


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How to deal with language differences 

English is the primary language in Singapore, although there are pockets where Mandarin or Malay are spoken.

Get general advice on handling language issues in the Export guide.

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Dealing with culture and business protocols 

When it comes to greetings, the surname or family name usually follows the European name. The Chinese name follows the surname, eg, Andrew Tan Yew Meng – the surname here is Tan and the person should be addressed as Mr Tan.

Many Chinese Singaporeans have both a European name and a Chinese name.

However Singaporeans are also quick to drop formalities depending on the situation and how comfortable they feel with the person. You may then reciprocate by using their European name.

Remember that Muslims do not eat pork or drink alcohol. Strict Buddhists and Hindus do not eat beef.

Pay careful attention to body language. Singaporeans do not always express their disagreement verbally. Many are reluctant to say ‘no’ because it could offend.

General advice on understanding cultures and how to negotiate in the Export guide.

 
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Business etiquette 

Decision-making can be very centralised. The smaller the company, the more likely is it for the boss to decide everything. However, even in large companies, decision-making can be very autocratic.

Seniority, whether in age or title, is respected. Deferring to an older or more senior manager to reply or comment on a question raised is an age-old custom.

Business cards are necessary in all business introductions in Singapore. Cards should be handed over with both hands. When receiving a card, make a point of looking at it carefully for a few moments. This is considered a sign of respect and politeness.

Thought must also be given when sending gifts to government employees as these gifts have to be declared, be it just a bottle of wine or a food hamper.

Get general advice on cultural differences in the workplace in the Export guide.

 
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Using interpreters and translators 

Get general advice on interpreting and translating in the Export guide.

 

 
 
 
 
 
 
 
 
 
 
 
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