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Sales and marketing solutions

Singapore customers are knowledgeable, demanding and technologically savvy – businesses need to use a range of traditional and non-traditional media to capture attention and build awareness.

Attending trade events and promotions

There are restrictions on certain products (food and beverage) for trade shows – please visit Customs Singapore for further information.  

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Exporting directly into the Singapore market

A very high percentage of homes in Singapore are on broadband. There are a high number of wi-fi spaces and Singaporeans often use credit cards.
Singapore is often referred to as a logistics hub so it is possible to service other regional markets from Singapore.  

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Dealing with Customs and other regulations

Many goods can enter Singapore duty-free. The main dutiable items are petroleum products, liquor, motor vehicles and tobacco products. Visit Customs Singapore for a full listing of dutiable products and the duties payable. 

Quotas and licences

Some items can only be imported if an importer has an endorsement or import licence. These include animals, meat products, arms and explosives, publications, films / tapes / CD-ROMs, books, medicines and telecommunications equipment.

Prohibited imports include revolvers, toy currency notes, toy coins, firecrackers and chewing and bubble gum.   

Tariffs and duties

Import duties are levied on a limited range of items such as liquor, tobacco, motor vehicles and petrol. Since 2001 New Zealand’s exports to Singapore have been able to enter duty-free.

However, an excise tax on imports of alcohol applies to all countries, including New Zealand.

Look up current and phased tariff rates for the agreement establishing the ASEAN-Australia-New Zealand Free Trade Area. Use tariff finder.

Product liability

SPRING Singapore administers the Product Listing Scheme and the Singapore Quality Mark to ensure products comply with safety and quality standards. Industries served include electrical, electronic, IT, telecommunications, chemical, food, building, mechanical, aerospace, marine and consumers. 

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Meeting labelling and product requirements

To meet health regulations you (or your local contact) may need to get the necessary permits from the following organisations:

The organisation you use will depend on the type of products your company deals with.

Visit EnterpriseOne to get the specific requirements for your product. 

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Further information

For general advice on sales and marketing in offshore markets go to the Export guide.

Topics covered include:

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