Home > Features and Commentary > In brief > All Blacks to appear in Italian cooking show
Five All Blacks are set to appear on Sky Sport Italia tonight (Wednesday 11 November) to promote New Zealand food and beverage products.
The All Blacks at the Nissui Bledisloe Cup rugby test at the National Stadium, Tokyo, Japan. (Image: NZPA / Rugby Images, Georgie)
The 'Cooking with the All Blacks' show will see the All Blacks lead celebrity teams to cook Italian dishes using premium New Zealand ingredients - including venison, lamb, seafood, kiwifruit, manuka honey, and wine
The teams include journalists from Italy’s top food and wine magazines, while leading Italian businesspeople will be among the guests.
The programme will be repeated after the game on Sky’s lifestyle channels – and should make its way to Sky in New Zealand as well.
The event has been organised by New Zealand Trade and Enterprise (NZTE) in collaboration with partners that include the restaurant Grani & Braci. Over the next fortnight, diners at restaurants of the Ethos Group, to which Grani & Braci belong, will be able to sample All Black inspired dishes featuring New Zealand beef and lamb.
“The event will showcase New Zealand’s premium high quality, fresh ingredients to the Italian food and beverage industry. We share a passion for good food and wine and this is an ideal opportunity to boost awareness of our quality food industry sectors, such as aquaculture, and the vibrant varietal flavours that make New Zealand wine distinctive,” says Bruce Gadd, NZTE Trade Commissioner, Milan.
Ingredients were supplied by Meat and Wool New Zealand, Deer New Zealand, Aotearoa and Sanford Fisheries and Lion Nathan. The following wineries were also involved: Auntsfield, Craggy Range, Giesens, Konrads, Schuberts, Tohu, Villa Maria, and Vinoptima.
The All Blacks have not yet announced their starting line up for the show.
11 November 2009
Back to Top
Get a country brief, economic overview, highlighted business opportunities, and market research for Italy.
FIND OUT MORE
For new and more experienced exporters, the Export guide covers a range of topics from market research and managing risk to working with agents and distributors.
Find detailed information about doing business in key markets, including country information and market research.
