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Report: A sustainable advantage for New Zealand service firms in China and India

A new study led by Associate Professor Val Lindsay of Victoria University looks at how Kiwi service firms can build a sustainable competitive advantage in China and India.

The two year study on the internationalization of New Zealand service firms into China and India advocates that Kiwis widen their concept of services to recognize and encourage, the often significant ‘weightless’ component of manufactured exports.

The most important requirement for long-term success identified in the report is the alignment of the three ‘pillars of growth’, which are defined as:

  • The supporting platform, which provides the broad business context in the market
  • The operational capabilities of companies
  • The strategic imperatives which drive sustainable competitive advantage.

“The findings of the report suggest that a commitment to optimizing these pillars of growth is the responsibility of government, firms and relevant industry bodies, working in a coordinated, multi-level manner,” the authors of the report said.

“There are many examples internationally of the emergence of national competitive advantage in selected industries arising from such an integrated effort – sometimes referred to as a triple-helix approach.”

The findings of the report, “Building a sustainable competitive advantage for New Zealand service firms in Asia: Spotlight on China and India” were presented at five locations around New Zealand during March and early April in association with Export New Zealand, and supported by NZTE and the Ministry of Science+Innovation.

Download the full report.

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