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Seminar: Successful Branding & Channel Management in China

Are you engaged with business in China, or interested in hearing  about successful strategies to tackle the China market? The New Zealand China Trade Organisation (NZCTA) and the New Zealand China Contemporary Research Centre present a unique opportunity to update yourself with the latest research and hear from practitioners about Successful Branding and Channel Management in China.

This one day seminar is targeted at organisations engaged in business in China and academics who wish to test academic research with what actually happens in the market place.

Keynote speakers include:
• Professor Sherriff Luk from the Hong Kong Polytechnic University on Branding in China: the framework and principles
• Glen Murphy, former Managing Director of A C Nielsen (Greater China) on how foreign firms succeed in branding in China?
• Colin Heads, Emborio (Shanghai) Co Ltd on Distribution and Logistics Management in China
• Professor Forrest Yang, Victoria University the Academic keynote on: Channel structure and management in China
Plus supporting speakers from the Food and Beverage, ICT and Tourism Industries; Chinese consumers; NZ China Contemporary Research Centre; Academia; New Zealand Trade and Enterprise and The Ministry of Foreign Affairs and Trade. They will all discuss their experiences, tips, pitfalls and advice – with an interactive Panel Discussion and questions after each session.


For more information on the programme, click here.

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