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Feature: The entrepreneurial ecosystem

The entrepreneurial ecosystem

Diana Burns finds that some of New Zealand’s smart little companies are partnering with large organisations, as a way of not only surviving the recession, but of growing and thriving.

  • Charlotte Walshe, Daniel Gudsell,and Margaret Comer and John Brakenridge

    Motivation multipliers

    Diana Burns asks the leaders of some successful New Zealand companies what drives them. Their answers are different than you may think.

  • Rendering by supercomputer

    As IT manager for Weta in the early 2000s, InterGrid founder Scott Houston oversaw the provision of processing capacity to cope with increasingly complex special effects shots in the films.

  • Working in virtual reality

    Working in virtual reality

    Read about how New Zealand businesses are using virtual design and testing to drive down costs.

  • Marketing during a recession

    While it may be tempting to reduce the marketing budget during a recession, studies find that businesses that at least retain their budget maintain or improve their market share.

  • The entrepreneurial ecosystem

    Diana Burns finds that some of New Zealand’s smart little companies are partnering with large organisations, as a way of not only surviving the recession, but of growing and thriving.

  • Rural determination

    Keri Welham talks to four rural women who have made good ideas fly in small New Zealand communities.

  • Reinventing the core

    Focusing on a company’s key activities is a natural discipline during a downturn. The next, more creative step is to reinvent the core.

  • The changing environment for borrowing

    Though debt has become a dirty word, the economic downturn hasn’t changed one fact – businesses still need to be able to borrow, although not necessarily for the same reasons as before.

  • Keeping R&D alive in testing times

    Worrying about making sales and paying the bills can knock investment in research and development off the priority list in uncertain economic times.

  • Rugby lessons for business

    Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, has shared four key tips for business people operating in the new world economic environment.

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