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Going global

Take a detailed look at what's involved in expanding your business beyond New Zealand.

Feature: Understanding the US consumer

A US consumer

Research shows that US consumers are looking for quality above all else and that for many of them, quality and sustainability have similar meanings.

  • Digital marketing in China

    Digital marketing veteran Ken Hong of Sina Weibo explains how New Zealand companies can use social media marketing to reach consumers in China, and discusses a recent campaign by Tourism New Zealand. Find out more

  • Middle East Markets

    Chair of the Middle East Advisory Board Mahmoud Haidar identifies areas of opportunity for New Zealand companies. Find out more

  • NZ, UK, China: Explore the power of 3

    UKTI are holding a free event about exploring trade and investment possibilities between the UK, NZ & China. Find out more

  • Beachheads worldwide

    Beachheads worldwide

    Meet the chairs of each of the Beachheads advisory boards. Find out more

  • Opportunities in India

    Chair of the India Beachhead Advisory Board, Vijay Crishna, talks about the breadth of opportunity for New Zealand companies in the growing Indian market. Find out more

  • Silicon States

    Chair of the North America Beachhead Ben Anderson talks about the booming tech sector on the West Coast of the US. Find out more

  • Mature Europe

    Chair of the Europe Beachheads Advisory Board Richad Keyse describes some of the key challenges facing New Zealand companies looking to enter the European market, as well as the emerging opportunities. Find out more

  • Booming Brazil

    Chair of the South America Beachhead Advisory Board Stephen O'Sullivan talks about doing business in Brazil. Find out more

  • Urbanizing Asia

    Chair of the Southeast Asia Beachhead Advisory Board Chuan Seng Lee talks about how the urbanization of Asia is creating opportunities for New Zealand companies. Find out more

  • Connecting to Japan

    Chair of the Japan Beachhead Advisory Board Meishi Sonobe explains how New Zealand companies can make headway in the Japanese market. Find out more

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