Home > Features and Commentary > Features > Going global > Sarah Robb O'Hagan: Breaking into the US market
New Zealand-born Sarah Robb O'Hagan tells exporters to go after the milimetres rather than the miles in the US market, and talks about the true power of social media. Ms O'Hagan is the President of Gatorade, North America and Chief Marketing Officer, Sports Nutrition, PepsiCo.
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