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John Brakenridge was named the Outstanding International Business Leader at the 2010 New Zealand International Business Awards. Here he talks about how he brought growers of merino wool and retail brands together to move the industry up the value chain. Powerful storytelling is an area where John believes New Zealand businesses can lift their game.
Entries for the 2012 New Zealand International Business Awards programme close on 17 June. The programme will culminate in an awards ceremony in March 2012. See www.nzte.govt.nz/awards for more information and how to enter.
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The Awards recognise and celebrate professional excellence and innovative practice.
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