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Growing with NZTE – part four video transcript

PRESENTER: Designing products that are meaningful and helpful to customers will help New Zealand businesses succeed internationally. Electrical engineering company McKay looked to NZTE's Better by Design programme for practical support and assistance to help them integrate design more effectively into their business, and become a more design-led business.

LINDSAY FAITHFUL (MCKAY): Better by Design appealed to McKay because it would give us the ability to differentiate our products and create a market space that was hard for competitors to attack, and also enable us to develop our own market space.

LUIZ FUTTERLEITH (BETTER BY DESIGN CLIENT MANAGER): Probably the companies that have been around for a long time are the ones that would benefit the most from Better by Design because we can bring an outsider's view of how the company is, like a snapshot design-wise.

We can analyse the greater vision and we can analyse the visual identity, the product signature and see how the company's really doing in relation to the different areas.

FLUTTERLEITH: McKay has gone through the design for sixty [sic],  assessment and plan. We are now in the phase of implementing, or they are now in the phase of implementing the design, which is the plan and probably the next two actions will really help them with new product development and reviewing the the company's brand.

FAITHFUL: I would, I would recommend, Better by Design to other companies. I think particularly if you're a manufacturer of some sort of physical products, you can, you should be able to readily see the benefits that come from that, and we certainly do.

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