Market visits
You can get funding for market visits your business needs to implement a new strategic market development initiative.
Costs for market visits can include travel and incidental spending related to visiting an offshore market, other than Australia.
The purpose of the visits could include:
- meeting new contacts in a new or an existing market
- arranging changes in relationships, your market position, or your business model in an existing market
- attending a trade fair
- inward visits by buyers or potential buyers.
In-market representation
Costs for in-market representation include costs for setting up and maintaining representation in new international markets, such as:
- the cost of a full-time staff member working in the market
- set-up costs for an office space
Advertising and promotion
Advertising and promotion costs include costs for activities other than developing and producing physical items. These costs cover:
- developing and producing marketing material for a range of advertising media including web, television, radio, magazines, interactive displays, and other digital media
- developing new brands, marketing approaches, or public relations
- advertising placement.
Marketing materials
You can use Market Development funding to support in-market activity. The programme can be used to cover the costs of developing, designing, and producing new physical items used to market your firm or its product/service/brand. Items that can be covered include:
- brochures
- point-of-purchase material
- materials needed for trade fairs
- stands and displays
- business cards and corporate stationery
- freight costs directly relating to transporting marketing materials to market.
Trade fairs and events
The programme can help fund the cost of attending and exhibiting at international trade fairs, including attendance fees for relevant events.
Market research
The programme can also support market research to help with effective marketing and promotion activities. The market research can be standardised reports or newsletters, or research commissioned specifically by the applicant.
