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E-business Guide: take your business online

E-business Guide websiteThe internet is a powerful medium for providing information to potential customers, and can also serve as a platform for sales. Many New Zealand businesses benefit from the direct access to international markets that an internet presence provides.

A full guide to developing your business online is available at ebusinessguide.nzte.govt.nz, including details on how to get a personal e-business adviser.

About the E-business Guide

The E-business Guide provides a detailed roadmap for you to follow when you are developing your online presence. To access the guide, you are required to provide registration details.

The guide is divided into four key stages:

The basics

This section guides you through the process of assessing your technology needs and determining what information and services you require. In addition to self-help resources, contact details for professional consultants are also supplied.

Establish the foundations

This part of the guide allows you to make an honest appraisal of whether or not e-business makes sense for your business, by detailing benefits and risks. It also helps you to identify education and training needs within the business, and gives you pointers on planning e-business ventures.

Taking the first steps

Once you’ve taken the decision to launch or extend your online presence, this part of the guide gives you practical information on four different levels of internet development: building a brochure website, building a transactional website, setting up an Electronic Data Interchange (EDI) system, and participating in an e-marketplace.

Maintain and enhance your e-business

Once your internet presence has been developed, it is important to understand what is necessary to maintain it. This part of the guide runs through how you go about attracting visitors, how broadband usage in New Zealand is likely to affect your business, how to monitor the progress of your e-strategy and how to conduct an audit of your website.

Personal assistance

As well as the providing detailed information online, registering with the
E-business Guide puts you in touch with a personal e-business adviser who can respond to your questions, and recommend the best ways to develop your online business.

The guide also features a detailed glossary of internet terms, as well as Frequently Asked Questions (FAQs).

Go to ebusinessguide.nzte.govt.nz

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